3D project for multibrand clothing, footwear and accessories stores "STREET BEAT"
Drawing inspiration from the rhythm of life in large cities, Street Beat presents the best models of sneakers, current shoes, sports-style clothing and accessories. The Street Beat assortment is formed from key novelties of well-known sports manufacturers and products from lifestyle brands. Their mission: popularization of sneakers as an integral part of the wardrobe of a modern person.
The idea for the 3D motion design animation was inspired by the passion and excitement that sneaker enthusiasts display when unboxing their latest acquisitions. I wanted to create a visual representation of this excitement, highlighting the diversity and vibrancy of the sneaker world. To achieve this, I incorporated colorful sneaker boxes from various brands, each representing the wide range of products available at the store.
The decision to have the boxes move away to reveal the logo on the carpet stemmed from a desire to create a sense of discovery, much like the experience of finding a hidden gem in the sneaker world. I aimed to evoke a feeling of excitement and anticipation, capturing the essence of the store's brand and leaving a lasting impression on the viewer.
3d motion design logo reveal brings together the excitement of unboxing, the diversity of sneaker culture, and the store's unique identity in a visually stunning animation. This project showcases our commitment to creative innovation and our ability to turn ideas into captivating visual experiences
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